Repetition is your friend

It takes someone hearing about your product 10 times before they buy.

How many times do your employees need to hear about your strategy before it becomes embedded in daily worklife?

The answer seems to be that you can never talk about your strategy too much. Thats not an insult, it’s just a fact of life. People are busy, they have lives to live and daily tasks to do, so telling them about your ‘go-to-market’ strategy won’t sink in easily.

Finding new ways to share the same message is key to keeping strategy alive. People learn in different ways so try lots of different mediums.

In summary – if you’re not bored with saying it, then you haven’t said it any where enough.