Competitive advantage

How do you develop a sustainable competitive advantage?

Businesses can no longer compete merely through the products and services they offer when these can be copied (sometimes very quickly). I’d argue that the one remaining point of differentiation is a businesses “personality” displayed through its culture and especially through it’s values.

Culture gives a more enduring competative advantage than any new product or service and had the added bonus of creating a place where people want go to every day. People say they like working with Breathe because of our people and their approach to business, not just because of our great product.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s